Trusova Natalia, Doctor of Economic Sciences, Professor, Professor of the Department of Finance, Accounting and Taxation, Dmytro Motornyi Tavria State Agrotechnological University, Zaporizhzhia, Ukraine

ORCID ID: 0000-0001-9773-4534
e-mail: trusova_natalya5@ukr.net

Conceptualization of Business Models of Agricultural Production on the Basis of Green Economy

Abstract. Introduction. The course of the economic and ecological crisis of recent years, and, especially, in the phase of martial law in Ukraine, shows the urgency of the transition to another business model of agricultural production, since at the moment the “green economy” model is the only one that allows a comprehensive approach to the solution problems of ensuring sustainable development of the agricultural sector in the post-conflict period.

Purpose. The purpose of the article is to substantiate the conceptual provisions for the transformation of business models of agricultural production on the basis of the green economy, which determine the scalability of the use of resources in rural areas, oriented to the universal methods and tools of the bioeconomic strategy of the country, determined by the factors of the effectiveness of the subject-agricultural business and the sustainable system of the rational development of agricultural lands appointment.

Results. The conceptual provisions of the transformation of business models of agricultural production are substantiated and the value of nature, which generates land resources for the fundamental advantages of the livelihood of rural areas, is emphasized, and warns of the risk of ecosystem destruction. Determinants of the effectiveness of the ecological and economic activity of agrarian business subjects, provided that the efficiency of agricultural land use is determined, provided by the factors of a sustainable system, which depend on the stability and profitability of the development of agricultural production. The practical application of the developed provisions makes it possible to adjust certain elements of the ecological and economic system of agrarian business entities, to improve the efficiency of the production infrastructure, to ensure changes in the structure of ownership, in legal and organizational forms of management, taking into account the peculiarities of rural areas in different regions of Ukraine.

Conclusions. The transition of the standard model of agricultural production to new flights of the green economy in Ukraine will mean a change in the economic growth of agrarian business entities in a new direction, which will simultaneously guarantee the stability of the regional ecosystem on the basis of the efficiency of the use of agricultural land, greening of production, the increase in the well-being of human resources in rural areas and social responsibility for restoring energy, for strengthening the role of the state in stimulating green investments and innovations, for creating conditions for increasing the competitiveness of national producers of green products and forming a new attitude of the rural population to the biological environment. The further direction of the development of the model of agricultural production based on the principles of the green economy involves the creation of an agro-ecological symbiosis as a new type of bio-economy, which uses an interdisciplinary analysis of various business sectors in rural areas with numerous supply and demand flows. The introduction of new business models of agricultural production based on bio-economic principles will allow using new sources of energy for own consumption, converting biomass into added value of processing products, and, as a result, inventing new viable ways of earning for rural enterprises.

Keywords: transformation; business model; agricultural production; green economy; agricultural land; rural areas.

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