Nelya Volkova, PhD in Economics, Associate Professor of the Department of Finance and Banking, Vasyl’ Stus Donetsk National University, Vinnytsia, Ukraine

ORCID ID: 0000-0003-3790-3636
e-mail: n.volkova@donnu.edu.ua

Anastasia Nikolaeva, student of Department of Finance and Banking, Vasyl’ Stus Donetsk National University, Vinnytsia, Ukraine

ORCID ID: 0009-0002-0005-7691
e-mail: nikolaevanasta200@gmail.com

The Current State and Tendencies of Development of the Insurance Portfolio of the PJSC Euroins Ukraine

Abstract. Introduction. The insurance market is a key component of the economic framework of any country, contributing significantly to financial stability and security. Euroins Ukraine stands out as a prominent player in the Ukrainian insurance sector, offering a wide range of insurance services. In the period from 2022 to 2023, Euroins Ukraine has proactively developed its investment portfolio, adapting to the challenges and requirements of the emerging market. The analysis of the insurance portfolio of Euroins Ukraine during this period provides insight into the main trends and influencing factors, allowing to evaluate the strategic decisions made by the company.

Purpose. This article aims to thoroughly analyze the insurance portfolio of Euroins “Ukraine” from 2021 to 2023. The study focuses on the structure of the company’s insurance products, the dynamics of premium and payout changes, and the overarching trends shaping the company’s progression. Particular attention is given to the influence of external factors such as Ukraine’s economic environment and legislative changes on the company’s operations. The objective is to identify the primary factors contributing to fluctuations in premiums and to offer recommendations for optimizing the insurance portfolio.

Results. The analysis reveals a complex interplay of factors influencing Euroins Ukraine during the period under study. The structure of the company’s insurance products has undergone significant diversification, with an increased emphasis on both traditional and innovative insurance solutions. The dynamics of premiums and payouts show significant variability, largely due to the economic volatility in Ukraine and legislative reforms affecting the insurance sector. Despite these challenges, Euroins Ukraine has managed to maintain a resilient portfolio, with strategic investments yielding positive results. Key trends identified include a shift towards digitalization, enhanced customer service initiatives and a strategic focus on high-growth sectors.

Conclusions. In conclusion, the study highlights the adaptability and strategic acumen of Euroins Ukraine in navigating a turbulent market landscape. The company’s proactive approach to portfolio diversification and investment in digital infrastructure has positioned it favorably in the Ukrainian insurance market. External economic conditions and legislative changes have played a critical role in shaping the company’s strategies and results. Going forward, it is recommended that Euroins Ukraine continues to leverage technological advancements, refine its product offerings, and remain vigilant of regulatory changes to sustain its growth trajectory and enhance its market position. The findings provide valuable insights for stakeholders, and contribute to a better understanding of the dynamics within the Ukrainian insurance industry.

Keywords: insurance portfolio; insurance premiums; insurance payouts; development trends.

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