Kraus Nataliia, Dr. Sc. (Economics), Professor, Professor of the Department of Development and Spatial Planning of the Separate Structural Unit “Institute of Innovative Education of the Kyiv National University of Construction and Architecture”, Kyiv, Ukraine

ORCID: 0000-0001-8610-3980
e-mail: k2205n@ukr.net

Kraus Kateryna, Cand. Sc. (Economics), Assosiate Professor, Senior Research Officer of Scientific and research part, Bohdan Khmelnytskyi National University of Cherkasy, Cherkasy, Ukraine

ORCID: 0000-0003-4910-8330
e-mail: k23k@ukr.net

Marchenko Oleksandr, Cand. Sc. (Economics), Assosiate Professor, Associate Professor of the Department of Law and Finance, Poltava institute of economics and law higher education institution “Open international university of development people “Ukraine””, Poltava, Ukraine

ORCID: 0000-0002-3342-0525
e-mail: alexmarchenko1954@gmail.com

Development of the “Silver” Economy and Inclusive Entrepreneurship in the Conditions of Digitization

Abstract. Introduction. The Ukrainian economy needs to find new sources of economic growth and budget funding at all levels. The formation and development of a “silver” economy could be such a source because it could stimulate the employment of people aged 60 and older, reduce the burden on the pension system, and increase the purchasing power and tax revenues of the elderly.

Purpose. of the article is to identify the main aspects of forming a “silver” economy based on developing “silver” and inclusive entrepreneurship. Furthermore, it aims to identify the factors and motives that encourage the popularization of “silver” entrepreneurship among older adults and increase the need for inclusive national development.

Results. The article substantiates the place and role of forming a “silver” economy in reducing the socioeconomic burden on the country’s budget under martial law. The article notes that factors and motives for developing inclusive and “silver” entrepreneurship include improving well-being through additional wages, increasing one’s purchasing power, achieving economic independence from one’s children and grandchildren, and social integration, self-realization, recognition, and a sense of purpose within one’s family and society. The article considers actions and measures aimed at forming the “silver” economy and inclusive entrepreneurship in Ukraine, including volunteering, intergenerational solidarity, combating social exclusion, strengthening education in inclusive entrepreneurship, and encouraging the use of digital technologies among the elderly, as well as popularizing health insurance for workers aged 55 and older.

Conclusions. As the “silver” economy develops, it is worth establishing “silver” support centers and “silver” provision hubs. These centers would enrich the lives of older adults, promote socialization, and foster entrepreneurship. According to scientists, people of the “silver” age could form interest-based groups in these support centers, some for mutual assistance and some for joint inclusive entrepreneurship.

Keywords: “silver” economy, inclusive business, barrier-free, accessibility, social inclusion, artificial intelligence, digitalization.

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