Kadyrus Irina, PhD (Economics), Associate Professor, Associate Professor of Marketing Department, Dnipro State University of Agriculture and Economics, Dnipro, Ukraine

ORCID ID: 0000-0002-5024-6549
e-mail: irinakozhushko@ukr.net

Donskykh Anastasiia, PhD (Economics), Associate Professor of the Marketing Department, Dnipro State University of Agriculture and Economics, Dnipro, Ukraine

ORCID ID: 0000-0001-8969-4819
e-mail: donskykh.a.s@dsau.dp.ua

Yakubenko Yuliia, PhD (Economics), Associate Professor, Associate Professor of Department of Accounting, Taxation and Management of Financial and Economic Security, Dnipro State University of Agriculture and Economics, Dnipro, Ukraine

ORCID ID: 0000-0001-5409-4792
e-mail: yakubenko.yu.l@dsau.dp.ua

Economic Features of Sales Activity of Agricultural Enterprises

Abstract. Introduction. The article deals with marketing activities of agricultural enterprises, taking into account the characteristics of the industry.

Purpose.Outline features of sales activities of agrarian enterprises to improve their financial condition.

Results. The authors characterize economic features of agriculture, which have direct and indirect influence on the marketing activities of agricultural enterprises. The main feature of agriculture is its commodity nature, which requires a clear and effective interaction between production and sales. The authors present the modern structure of sales channels for agricultural products in the domestic market. It has been determined that the main problem in agricultural products sales is the lack of information about profitable marketing channels and prices for agricultural products. The factors affecting the formation of the marketing system of the agricultural enterprise, namely internal and external, are characterized. It has been determined that improving the efficiency of agricultural enterprises in a market economy is possible only with a complete cycle of economic activity, including the process of economically profitable marketing of agricultural products.

Conclusions. The use of strategic management tools and strategic marketing in the management of sales activities is the only necessary condition for successful development.

Keywords: agricultural enterprise; sales activity; distribution channel; factor; commodity producer.

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