Dzyubina Andriy, PhD in Economics, Associate professor, Department of Management of Organizations, Lviv Polytechnic National University, Lviv, Ukraine

ORCID ID: 0000-0002-2971-5830
e-mail: andrij.v.dziubina@lpnu.ua

Zeleniukh Ostap, Postgraduate Student, Lviv Polytechnic National University, Lviv, Ukraine

ORCID ID: 0009-0001-7830-240Х
e-mail: ostap.r.zeleniukh@lpnu.ua

Electronic commerce in the structure of electronic business

Abstract. Introduction. The appearance of the Internet at the end of the 20th century has led to the emergence of unique additional opportunities for conducting business. The ability to conduct transactions remotely has become the basis for the formation and development of a special form of business – electronic business, the main component of which is e-commerce. However, along with the opportunity to enter electronic markets, a number of challenges have arisen for modern business entities, related to the adaptation of information systems to the requirements of online interaction, strengthening data security, and the peculiarities of promoting goods and services on the Internet.

Purpose. The purpose of the research is to identify the main components of electronic business, to examine the functional characteristics of participants of the electronic market within the identified components, and to clarify the role of e-commerce in the development of global electronic business.

Results. The article provides an overview of the main characteristics of electronic business. It is shown that this concept is characterized by its component nature. It is clarified that the key component of electronic business is e-commerce. The essence of the main models of online interaction between participants of the electronic market is revealed. The main advantages and disadvantages of conducting business online are outlined. In particular, it is shown that when choosing this form of business, there is no need to build or rent retail space, there is practically unlimited access to consumers in the geographical regions of the world, and personnel costs are significantly reduced.

The research materials consist of works of foreign authors and domestic scientists, who study the functional features of modern electronic business and e-commerce within its structure.

In the process of studying the structure of electronic business, the following scientific methods were used: theoretical generalization and grouping (to characterize the main components of electronic business); analysis (to isolate the category of “e-commerce” from the structure of electronic business); logical generalization of results (to formulate conclusions).

Conclusions. A comprehensive understanding of the key components of e-business, in particular e-commerce, allows to make effective management decisions in e-markets. It is advisable to conduct further scientific research in the search for specific management technologies to increase the efficiency of the activities of electronic market participants.

Keywords: electronic business; electronic commerce; electronic market; electronic marketing; Internet.

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