Fedirko Anna, Postgraduate Student, Department of Management, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute», Kyiv, Ukraine

ORCID ID: 0000-0002-3691-7748
e-mail: nafAnjka19@gmail.com

Formation of Competition Policy of the Enterprise in the System of Corporate Governance

Introduction. Competition as the basis of the entire market system is an incentive to ensure the smooth functioning of the market. Implementation of effective competition policy implies ensuring equal opportunities for economic entities in the creation and further activity of any organizational structure, access to resources, establishment of reasonable prices and other conditions for the sale of goods, protection against anti-competitive practices, corrupt actions of the authorities, etc. The article defines the peculiarities of the formation of the enterprise competitive policy in the system of corporate management tools and investigates the theoretical and methodological aspects of corporate management tools as a basis for improving the competitiveness of enterprises. The author describes the system of corporate culture as a social and discursive phenomenon, an integral part of enterprise management aimed at the internal environment.

Purpose. Based on the urgency of the problem of research, the purpose of the article is to determine the peculiarity of the formation of competitive enterprise policy in the system of corporate management tools.

Results. The tendencies of the development of modern enterprises are analyzed and the necessity of enterprise management is provided, which will ensure the competitiveness of enterprises on the basis of the model of corporate governance strategy and the influence of corporations on the formation of their competitiveness.The author notes that the effective functioning of the enterprise in current economic conditions is possible with constant analysis of external and internal environments and timely implementation of adequate measures for adaptation to changing conditions. In such circumstances, the concept of “competition advocacy” is introduced. The content of which is understood as being conducted by a competitive agency in the field of stimulating economic activity in a competitive environment through non-enforcement mechanisms, but mainly through interconnection with other state structures and through raising public awareness of the benefits of competition and incorporating all actions of the antitrust authorities, which are not related to enforcement of the rules in the field of antitrust law, but are aimed at forming a competitive culture in society.

Conclusions. It is concluded that a high level of corporate culture is an important strategic factor that mobilizes all structural units of the corporation and its individual employees to achieve the stated goals within the stated mission. It is possible to achieve this level through the corporate governance system which means a set of behaviors, basic ideas and values that are proclaimed and formed by the group in the course of joint activity, and are passed on to new members of the group as effective ways of internal integration and adaptation to change the external environment.

Keywords: competition policy; competition advocacy; corporate culture; levels of corporate culture, corporate governance; corporate governance.

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