Iryna Honcharenko, Doctor of Economics, Professor of the Department of Public Management and Administration and International Economic, Mykolaiv National Agrarian University, Mykolaiv, Ukraine

ORCID ID: 0000-0001-9670-9812
e-mail: honcharenko@mnau.edu.ua

Nadiia Vietrova, student of the Faculty of Management, Mykolaiv National Agrarian University, Mykolayiv, Ukraine

ORCID ID: 0009-0004-6286-5672
e-mail: nadya.vyetrova@gmail.com

Integration of artificial intelligence in advertising

Abstract. Introduction. In this day and age, market of goods and services is over saturated by various products as a result, product competition is grooving so fast. For this reason, companies and firms are faced with problem of selling their goods. Advertising deal with such problem and help not only popularize product, but influenced on consumer demand as well.

Purpose. The main idea of this article is to analyze the influence that artificial intelligence (AI) is becoming one of the main competitors in the market of advertising, moreover the development of AI started new era of market development.

Results. The conclusion of the research emphasizes the idea that artificial intelligence (AI) represents a complex dynamic in the field of advertising. One of the main drawbacks associated with the use of AI relates to the way in which individuals use it. Scientists have raised concerns about its implementation in society, particularly the potential for manipulation. Throughout history, humanity has consistently sought ways to streamline its daily existence. One notable limitation, however, remains AI’s inability to accurately replicate human emotions and behavior. This deficiency is a key hindrance to AI’s dominance over the human intellect.

Conclusion. There is currently a discernible trend in which individuals are prioritizing convenience and leisure over the pursuit of innovative endeavors. Rather than engaging in the creation of novel projects, there is a growing tendency to delegate tasks to AI systems that expedite the completion of projects within shorter time frames.

Keywords: Advertising, consumer demand, customers, marketing, demand elasticity, artificial intelligent (AI).

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