Yatsenko Volodymyr, Doctor of Economics, Professor of the Department of Tourism and Hotel and Restaurant Business, Bogdan Khmelnytskyi National University of Cherkasy, Cherkasy, Ukraine

ORCID ID: 0000-0001-7180-0986
e-mail: jatsenkovm@ukr.net

Skidanov Oleksiy, Postgraduate student of the department of Tourism and Hotel and Restaurant Business, Bogdan Khmelnytskyi National University of Cherkasy, Cherkasy, Ukraine

ORCID ID: 0000-0001-7178-1762
e-mail: alexeyskidanov0@gmail.com

Management of Innovation and Investment Support for the Activation of Tourism and Hotel Entrepreneurship in Territorial Communities

Abstract. Introduction.  In the context of decentralization reforms in Ukraine, each territorial community has received significant powers, which has significantly changed management practices and the way of interaction between local authorities and the population. Decentralization envisages the transfer of part of the functions and powers from the central level of government to the local one, which aims to increase the efficiency of local self-government, stimulate the socio-economic and environmental development of territories and improve the standard of living of the population.

Purpose. The aim of the article is to analyze the aspects of management of innovation and investment provision for the activation and development of tourism and hotel entrepreneurship in territorial communities.

Results. The article discloses the essence of management of innovation and investment support for the activation and development of tourism and hotel entrepreneurship in territorial communities, as the implementation of the main tool for ensuring the economic development of territorial communities, the creation of appropriate prerequisites.

Conclusions. On the basis of our research, we can note that the implementation of effective local and regional policy, its effective management of innovation and investment support for the activation and development of tourism and hotel entrepreneurship in territorial communities, as a type of activity aimed at eliminating the uneven development of territorial communities and regions and is strategically important for Ukraine in the context of decentralization reforms. Effective management of innovation and investment support for the activation and development of tourism and hotel entrepreneurship in territorial communities, as one of the main strategic tools, in the future will make it possible to develop and implement effective local and national programs, which will ensure their socio-economic development, encouragement of local citizens and entrepreneurs, investors, as a way to engage in the activities of territorial communities, increase the level of tourist flows, popularize territorial communities and their development.

Keywords: innovation and investment support; local programs; local governments; strategy; territorial community; tourism and hotel entrepreneurship; management; digitalization.

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