Shebanina Olena, Doctor of Economics, Professor, Dean of the Faculty of Management, Mykolayiv National Agrarian University, Mykolayiv, Ukraine

ORCID ID: 0000-0001-7663-5991
e-mail: shebanina@mnau.edu.ua

Burkovska Anna, senior lecturer of the Department of Management and Marketing, Mykolayiv National Agrarian University, Mykolayiv, Ukraine

ORCID ID: 0000-0003-0563-6967
e-mail: anna.burkovskaya12@gmail.com

Poltorak Anastasia, Doctor of Economics, Professor, Head of the Department of Management and Marketing, Mykolayiv National Agrarian University, Mykolayiv, Ukraine

ORCID ID: 0000-0002-9752-9431
e-mail: poltorak@mnau.edu.ua

Burkovska Alla, PhD (Economics), Associate Professor of the Department of Finance, Banking and Insurance, Mykolayiv National Agrarian University, Mykolayiv, Ukraine

ORCID ID: 0000-0003-4158-1721
e-mail: allaburkovska2010@gmail.com

Petrenko Vadym, MBA in Agricultural Management, University of Applied Sciences Weihenstephan-Triesdorf, Weidenbach, Germany

ORCID ID: 0009-0005-3590-6632
e-mail: vadym.petrenko@hswt.de

Management of the Informational Potential of Eco-Hotels in the Conditions of Sustainable Development of Hospitality and Tourist Destinations Based on Agricultural Enterprises in Ukraine

Abstract. Introduction. Ukraine is one of the most urbanized European countries, as almost 70% of the population lives in cities, which leads to certain environmental problems. A high concentration of man-made objects contributes to environmental pollution and reduces the comfort of living. The main sources of urban air pollution are transportation, energy systems and industry. Man’s careless attitude towards nature has led to a catastrophic and critical state of the habitat. Hotel companies began to actively participate in saving the environment by introducing the concept of environmental management into their activities. Eco-hotels are hospitality establishments that operate according to the principle of harmonious neighborhood with nature, without polluting the environment. The implementation of innovative environmental technologies in hotels aims to save time, money and energy. Today, eco-hotels are becoming more and more popular and are opening everywhere. Some of them offer services in megacities, providing guests with clean water, food and natural materials for decorating rooms. The location of eco-hotels in the centers of megacities is currently complicated by the unsatisfactory state of atmospheric air and limited opportunities to use natural energy resources, while rural areas are better suited for this task. The development of the informational potential of eco-hotels in the conditions of sustainable development of the field of hospitality and tourist destinations based on agro-enterprises in Ukraine will solve the problem of popularization of ecotourism, development of rural areas and better preservation of the environment. In combination with the variety of recreational opportunities offered by rural destinations, eco-hotels created on the basis of agricultural enterprises have a chance to become an impetus for the development of eco-tourism in Ukraine.

Purpose. The purpose of the study is to analyze the hospitality industry in Ukraine to determine the place of eco-hotels in the general structure of enterprises and to propose rational approaches to the use of resource potential of rural areas of Ukraine for the development of eco-tourism based on the expansion of information capabilities.

Results. The greening of social life leads to the penetration of sustainable technologies into the hotel business, which is why eco-hotels created on the basis of agricultural enterprises gain special relevance. Management of the information potential of eco-hotels ensures the efficiency of their work, attracting customers, building alliances with local self-government bodies of communities, etc. Development of an effective system of information collection and analysis in eco-hotels is a necessary condition for their promotion and development.

Conclusions. Effective management of information resources in eco-hotels can provide numerous advantages, such as wide access to the target audience, extensive advertising opportunities, and automation of reservation and ordering processes. Effective management of information potential in hotel and restaurant companies requires the establishment of internal processes for collecting, analyzing, and exchanging data during enterprise resource planning. This includes operating databases, planning warehouse logistics, calculating wages, communicating with customers and suppliers, and other relevant tasks. Therefore, the implementation of automated information management systems is critical to efficiently address the pressing challenges facing the hospitality industry. It is crucial to recognize that the growth of ecotourism, based on agricultural enterprises, requires a delicate balance between the development of tourism and the preservation of nature.

Keywords: information; hospitality industry; eco-hotels; farms; tourist destinations; management; sustainable development

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