Vorzhakova Yuliia, PhD in Economics, Associate Professor, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute», Kyiv, Ukraine

ORCID ID: 0000-0002-0521-3318
e-mail: julija.vorzhakova@gmail.com

Muzykoryshko Veronika, master’s student of the Department of Management, National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute», Kyiv, Ukraine

ORCID ID: 0009-0007-2009-3303
e-mail: veronikamuzikorishko@gmail.com

Peculiarities of Using Digital Transformation to Improve Business Processes of Enterprises

Abstract. Introduction. In an era dominated by technological advancements, the integration of digital tools has become paramount for organizations seeking to maintain a competitive edge. This article navigates the nuanced landscape of digital transformation, offering insights into how it is redefining and optimizing business processes across industries. From ERP systems to data analytics and automation, the strategic adoption of these technologies is explored for its potential to revolutionize workflows, enhance customer experiences, and drive overall business growth.

Purpose. The central objective of this article is to provide a comprehensive understanding of the central role of digital transformation in modern business operations. By examining real-world cases and industry trends, it highlights the transformative power of technology. This includes everything from streamlined processes and data-driven decision-making to enhanced connectivity, resulting in increased productivity, significant cost efficiencies, and higher levels of customer satisfaction.

Results. Through careful analysis of case studies and industry examples, this article showcases tangible results from digital transformation initiatives. It illustrates instances where companies have seen significant improvements through the smart integration of technology. These include accelerated production cycles, notable reductions in operational costs, and notable increases in customer satisfaction. The results underscore the profound impact that a well-executed digital transformation can have on an organization’s overall performance and bottom line.

Conclusions. In summary, this article makes a compelling case for the need to embrace digital transformation as a core business strategy. It emphasizes that in today’s dynamic business landscape, the question is not whether to embark on digital transformation, but how to do so effectively. A well-crafted digital strategy, closely aligned with business objectives, is the compass that guides companies to sustainable growth and enduring relevance. By harnessing the full potential of digital technologies, organizations can not only adapt, but thrive in an environment of constant change and innovation.

Keywords: digital transformation; digitalization; digital technologies; business processes; automation; digitalization.

References:

1. Nikitin, Yu.O., Kul’chyts’kyj, O.I. (2019). Digital paradigm as the basis of definitions: digital business, digital enterprise, digital transformation. Marketing and digital technologies. 3. № 4. 77—87. Retrieved from: https://journals.indexcopernicus.com/api/file/viewByFileId/907558.pdf [in Ukrainian].
2. Strutyns’ka, I.V. (2019). Definitions of the term “digital transformation”. Scientific and practical journal “Black Sea Economic Studies”. Odesa, 48-2, 91—96. Retrieved from: http://bses.in.ua/journals/2019/48_2_2019/19.pdf [in Ukrainian].
3. Tendiuk A.O., Stryzheus L.V., Bondarovych Yu.Yu. (2022). Methodical approaches to the assessment of business processes. Economic sciences: collection of scientific works of the Lutsk National Technical University. “Regional Economy” series 19(75), Luts’k: VIPLNTU, 248-256. [in Ukrainian].
4. Netepchuk, V.V. (2014). Upravlinnia biznes-protsesamy. Rivne. NUVHP. [in Ukrainian].
5. Tymoshenko, O. (2020). Digital transformation of business. Retrieved from: https://techexpert.ua/digital-transformationof-business/  [in Ukrainian].
6. I- (2022). What is digital business transformation? The essential guide to DX. Retrieved from: https://www.i-scoop.eu/digital-transformation/ [in English].
7. Eric Brynjolfsson. (2023). Recent Research. Retrieved from: https://www.brynjolfsson.com/ [in English].
8. International Institute for Management Development. (2022). Michael Wade. Retrieved from: https://www.imd.org/faculty/professors/michael-wade/ [in English].
9. (2023). Shaping a more sustainable circular model. Retrieved from: https://www.capgemini.com/ [in English].