JEL Classification: Q10, Q13, Q19. DOI: https://doi.org/10.31521/modecon.V15(2019)-14 Kadyrus Irina, PhD (Economics), Associate Professor, Associate Professor of Marketing Department, Dnipro State University of Agriculture and Economics, Dnipro, Ukraine ORCID ID: 0000-0002-5024-6549 e-mail: irinakozhushko@ukr.net Donskykh Anastasiia, PhD (Economics), Associate Professor of the Marketing Department, Dnipro State University of Agriculture and Economics, Dnipro, Ukraine ORCID ID: 0000-0001-8969-4819 e-mail:Read more