JEL Classification: L 62; M 31; M 37. DOI: https://doi.org/10.31521/modecon.V19(2020)-04 Boienko O., PhD of Economics, Head of Marketing Department, Vasyl Stus Donetsk National University, Vinnytsia, Ukraine ORCID ID: 0000-0003-2209-7731 e-mail: o.boienko@donnu.edu.ua Statkevych K., student of Marketing Department, Vasyl Stus Donetsk National University, Vinnytsia, Ukraine Shapoval A., student of Marketing Department, Vasyl Stus Donetsk National University, Vinnytsia, Ukraine DevelopmentRead more