JEL Classification: C12; F60; M21; O32. DOI: https://doi.org/10.31521/modecon.V33(2022)-09 Moskalenko Valentina, PhD in Economics, Associate Professor, Associate Professor of the Marketing, PR Technologies and Logistics Department, Chernihiv Polytechnic National University, Ukraine ORCID ID: 0000-0002-9469-9363 e-mail: m.valentina.an@ukr.net Riabchenko Ihor, MSc. student, Fil. Dr. Jan-U. Sandal Institute, Finstadjordet, Norway ORCID ID: 0000-0001-6181-0611 e-mail: igar.ryabchenko@gmail.com Analysis of TheRead more