JEL Classification: Q18 DOI: https://doi.org/10.31521/modecon.V41(2023)-17 Uliana Tkach, PhD in Economics, Associate Professor of the Department of International Tourism and Hospitality Business, West Ukrainian National University, Ternopil, Ukraine ORCID ID: 0000-0001-6201-1555 e-mail: ulianatkach1988@gmail.com Nelia Chorna, Doctor of Economics, Professor of the Department of Business Analytics and innovative engineering, West Ukrainian, National University Ternopil, Ukraine ORCID ID:Read more