JEL Classification: G21, D91, O33 DOI: https://doi.org/10.31521/modecon.V54(2025)-12 Victoria Kovalenko, Doctor of Economic, Professor, Professor of the Department of Banking, Odesa National Economic University, Odesa, Ukraine ORCID: 0000-0003-2783-186X e-mail: kovalenko-6868@ukr.net Digital Retail Banking and its Impact on Shaping Household Saving Motivation Abstract. Introduction. The study addresses the critical shift in household saving behaviour that has been drivenRead more







Українська