Svystun Liudmyla, PhD in economics, Associate professor of the Department of Finance, banking business and taxation, National University «Yuri Kondratyuk Poltava Polytechnic», Poltava, Ukraine

ORCID ID: 0000-0002-6472-9381

Nechukhran Kateryna, student, National University «Yuri Kondratyuk Poltava Polytechnic», Poltava, Ukraine.

ORCID ID: 0000-0002-5526-9459
e-mail: vip.nechukhran@gmail.com

Shustval Daryna, student, National University «Yuri Kondratyuk Poltava Polytechnic», Poltava, Ukraine.

e-mail: yaremenko19999@gmail.com

The Theoretical Basics of Enterprise Cash-flow Management in Economic Crisis

Abstract. Introduction. The rapid spread of crises in the world threatens the Ukrainian economy and the financial system as a whole. So now it is extremely important for companies to properly manage cash flows, because the most important thing for the company is to ensure financial stability, which provides a state of cash flow in which the company, freely maneuvering funds, is able to ensure continuous production and efficient use of production and product sales. Cash flow management is especially important, provided that foreign economic activity is carried out, because in this case the enterprise faces new threats, mostly exchange rate fluctuations, which are the consequences of the crisis in the country.

 Purpose. The purpose of the article is to substantiate the main aspects of cash flow      management of the enterprise in a crisis in the economy.

Results. The article examines the interpretation of the essence of cash flows, substantiates the need to separate the concept of “cash flow” and “cash flow” by analogy with foreign modern scientists. The main attention is paid to ensuring the movement of cash flows in a crisis. The values and functions of the cash flow management system are revealed. The system of classification features is also given, and the tasks of cash flow management of the enterprise are formed. The importance of cash flow optimization, their competent planning, which are provided by accounting, timely analysis and control, is proved. Recommendations are grouped to help improve cash flow management and avoid problems that arise in a crisis.

Conclusions. It is difficult to control and regulate the cash flows of the enterprise in a crisis, driven by rapid economic development. In such situations, the key role should be given to such management functions as accounting, analysis, planning and control. It is promising to study the problem of economic losses that may arise in the process of inefficient cash flow management during the crisis.

Keywords: cash flow; cash flows; cash; cash flow management; cash flow planning.

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