Bobrovska Nadia, Candidate of Economic Sciences, Senior Lecturer of the Department of Management and Marketing, Mykolayiv National Agrarian University, Mykolayiv, Ukraine

ORCID ID: 0000-0001-9178-0425
e-mail: bobrovskaN@mnau.edu.ua

Sukhorukova Anna, Candidate of Sciences in Public Administration, Associate Professor of Management and Marketing,  Mykolayiv National Agrarian University, Mykolayiv, Ukraine

ORCID ID: 0000-0002-6170-4955
e-mail: a.l.sukhorukova83@gmail.com

Burkovska Anna, PhD Student, Management and Marketing Department Assistant, Mykolayiv National Agrarian University, Mykolayiv, Ukraine

ORCID ID: 0000-0003-0563-6967
e-mail: burkovskaai@mnau.edu.ua

Transformation Processes of the Business Environment in the Context of European Integration of Ukraine

Abstract. Introduction. Globalization creates the preconditions for strengthening the integration policy of Ukraine in the agro-industrial sphere (AIS) and establishing cooperation with foreign countries. Research of the global business environment and identification of major trends in transformation processes is particularly relevant given a number of issues. First, it is impossible not to pay attention to the impact of reengineering on international business processes. Secondly, the study of the US experience with the implementation of clusters in agriculture will allow us to identify additional ways for their implementation in the agro-industrial complex of Ukraine. At the same time, this experience will be useful for improving the general business climate in Ukraine.

Purpose. The aim of the article is the analysis of the main transformation processes of the global business environment and identification of prospects for the implementation of US experience in the field of agriculture in Ukraine; study of transformational trends in the global business environment in the context of the COVID-19 pandemic; research of the concept of reengineering as an innovative method of business process management; analysis of the US experience in using the cluster approach in agricultural development.

Results. Ukraine seeks to become a worthy player in world markets for agricultural products. Balanced agricultural management is a prerequisite for saturating domestic demand for quality food and expanding Ukraine’s niche in world agriculture.

Conclusions. The best basis for these purposes is the proven use of US experience in the cluster approach to agricultural development. It is advisable to coordinate and control agricultural results within the clusters of strong, medium and weak agricultural production. The obtained macroeconomic conclusions would be useful for substantiation of state programs of agricultural development.

Keywords: transformation processes; global economy; reengineering; agro-industrial complex; cluster; COVID-19.

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