Volkova Nelia, PhD in Economics, Associate Professor of the Department of Finance and Banking, Vasyl’ Stus Donetsk National University, Vinnytsia, Ukraine

ORCID ID: 0000-0003-3790-3636
e-mail: n.volkova@donnu.edu.ua

Voskolup Karina, Master of Department of Finance and Banking, Vasyl’ Stus Donetsk National University, Vinnytsia, Ukraine

ORCID ID: 0000-0002-3271-7116
e-mail: konovaliuk.k@donnu.edu.ua

Optimization of Deposit Activity of the Bank in the Conditions of Changing Economic Environment

Abstract. Introduction. The article is devoted to the study of the essence of the concept of “deposit activity” from the point of view of representatives of the system approach and analysis of the state of deposit activity of the banking system of Ukraine during 2016-2020. Based on the analysis, it was possible to draw conclusions about the factors that influenced the state of deposit activity during the study period. The concept of optimization of the mechanism of deposit activity of banks in the conditions of the changing economic environment is developed.

Purpose. The aim of the article is to develop conceptual approaches to the organization and optimization of the bank’s deposit activities in a changing economic environment.

Results. The article analyzes the current state of deposit activity of banks in terms of currencies and depositors. The conceptual approach to optimization of deposit activity of bank in the conditions of the changing economic environment is offered. It is proved that banks in Ukraine attract resources from deposit sources at a high level, but for further development of deposit activities and increasing this source in the resource base, it is advisable to improve existing and implement new tools, methods and models. Deposits are the main way of accumulating the bank’s resources and the main component of the deposit policy, which in turn is the basis of effective and efficient deposit activity of the bank as a whole.

Conclusions. The conducted research allowed to formulate certain conclusions that reflect the solution of the main tasks. Scientific results have been obtained at the theoretical and practical levels.

Keywords: deposit activity; deposit policy; deposit; deposit operations; banking system.

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