Sirenko Natalia, Doctor of Economics, Professor, The Head of the Department of Finance, Banking and Insurance, Mykolayiv National Agrarian University, Mykolayiv, Ukraine

ORCID ID: 0000-0003-1660-1073
e-mail: Reshetilovgeorge@gmail.com

Mikuliak Kateryna, Assistant of the Department of Finance, Banking and Insurance, Mykolayiv National Agrarian University, Mykolayiv, Ukraine

ORCID ID: 0000-0001-8317-0360
e-mail: mikulyak@mnau.edu.ua

Ways to Achieve Competitive Advantage of Agricultural Sector Entities in a Market Environment

Abstract. Introduction. In terms of market transformations subjects high competitiveness of the agricultural sector is the key to obtaining high and stable profits and is the main condition for the development and functioning of the company.  Achieving competitive advantage requires the analysis of environmental factors, emerging market space and adversely affect the competitive advantage of companies: the political situation, the level of solvency of buyers, unstable tax legislation, exchange rate, unfair actions of competitors, thereby ensuring further development of the agricultural business sector market environment requires improving ways to achieve competitive advantages with the development tools to implement them.

Purpose. The study is disclosing how to achieve competitive advantages subjects agricultural sector indicating instruments for their implementation and the possibility of changing the state of the market environment.

Results. Ways of achieving competitive advantages for big agribusiness entities will «cost leadership» and «state change of the market environment» while the «differentiation» and «innovative activity»  is available to all agricultural producers products.  The system of competitive advantages should be based on the need to establish a specific relationship in manufacturer of agricultural sector between how the planned achievement of competitive advantage, and those which fit better with the focus.

Conclusions. In terms of market reforms in support of previous competitive advantages and create new entities of the agricultural sector should develop instruments implementing the system achieve competitive advantage because of their size.  Further research perspective serves to develop methodological tools of analysis of the external and internal environments to achieve competitive advantages subjects agricultural sector according to the requirements of the market environment.

Keywords: agricultural sector;  competition;  competitive advantage;  market;  market environment.

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