JEL Classification: M31; M37; M39 DOI: https://doi.org/10.31521/modecon.V29(2021)-24 Rosokhata Anna, PhD in Economics, Senior lecturer of the Department of Marketing, Academic and Research Institute of Business, Economics and Management, Sumy State University, Sumy, Ukraine ORCID ID: 0000-0001-6944-1515 e-mail: a.rosokhata@kmm.sumdu.edu.ua Khomenko Liliia, PhD student of the Department of Marketing, Academic and Research Institute of Business, Economics andRead more