JEL Classification: F15, M12, M14, L21. DOI: https://doi.org/10.31521/modecon.V51(2025)-15 Kotvytska Nataliia, Doctor of Economics, Associate Professor, Associate Professor of the Department of Economics, Finance and Accounting, Private Higher Education Institution «European University», Kyiv, Ukraine ORCID ID: 0000-0003-0864-1470 e-mail: nataliia.kotvytska@e-u.edu.ua Pryiemskyi Yurii, graduate student of the department of management and marketing, Private Higher Education Institution «European University»,Read more








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