Lunkina Tеtiana, Doctor of Economics, Professor of the Department of Finance, Banking and Insurance, Mykolaiv National Agrarian University, Mykolaiv, Ukraine

ORCID ID: 0000-0001-7252-3239
e-mail: lunkina_tanya@i.ua

Honchar Yeva, graduate of higher education of the Faculty of Accounting and Finance, Mykolayiv National Agrarian University

ORCID ID: 0000-0002-7270-6550
e-mail: eva.gonchar.02092003@gmail.com

Bytko Diana, graduate of higher education of the Faculty of Accounting and Finance, Mykolayiv National Agrarian University

ORCID ID: 0000-0002-6805-6495
e-mail: diana.bytko333@gmail.com

Development of Modern Business Ideas and Technologies in Ukraine

Abstract. Introduction. Every year, the world has a lot of technology around us everywhere. What was previously thought to be a fantasy is now routine. What was previously thought to be a fantasy is now routine. The society tries to make its life easier by introducing technological progress into the revolution. Modern rates of scientific and technological progress and dependence of economic growth of leading countries and the world economy on efficiency of use of science and technologies have made necessary combination of efforts and resources of different countries for achievement of global scientific and technological goals.

Purpose. The purpose of the research is to analyze the development of modern business ideas and technologies in the economy of Ukraine and abroad.

Results. It has been established that Ukraine is still far behind economically developed countries of the world. The flow of investments into startups of Ukraine and the company was considered. It is well known that the USA is the main investor of the startup of the branch of our state and the catalyst for the development of the Ukrainian innovation environment. It is clear that Ukrainian industrial enterprises are gradually introducing innovative technologies into their activities and are moving to a more technological process of production, but given the changing Ukrainian economy, the instability of the financial market and the lack of state support for fundamental changes in the near future are not expected.

It has been proved that Ukraine is a great place for investments, as most startups, which are innovative companies in our country, with it inclination, and this industry is promising and will help our state to take a course in the direction of digitization of business and improvement of our innovative environment. It is justified that the state, based on the recommendations of science, is called on to send clear and clear signals to businesses on promising most important directions of production activity, to orient and direct its business activity in the direction required for the society, to indicate directions of overcoming the delay of our enterprises from the level of their foreign competitors.

Conclusions. Requirements of time, rapid development and introduction of modern ideas and technologies in practically all spheres of society cause economic entities at all levels of functioning to change their direction and activity in a qualitative way, to react to the challenges of the present time, to adapt and introduce new developments and technologies. In our opinion, it is the use of modern technologies, the newest ideas can become a catalyst for their development for domestic enterprises. As the global development is actively developing, innovative technologies become more popular, which not only accelerate all processes at the enterprise, but also minimize costs by introducing efficient use of resources into each of the processes.

Keywords: system thinking; creative thinking; creativity; system approach, higher education seekers.

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