Dovhan Yuriy, PhD (Economics), Associate Professor of the Department of Marketing and Advertising, Vinnytsia Institute of Trade and Economics of the State University of Trade and Economics, Vinnytsia, Ukraine

ORCID ID: 0000-0002-0689-7758
e-mail: y.dovhan@vtei.edu.ua

Theoretical Aspects of Managing Innovation and Investment Activities of Enterprises

Abstract. Introduction. The article examines theoretical aspects of management of innovation and investment activities of enterprises.

Purpose. The purpose of the article is to highlight the evolution of the development of theoretical foundations of the innovation and investment activity management at the enterprises, to generalize scientific approaches to the interpretation of the essence of the term “innovation and investment activity” and to clarify the content of its management.

Results. The lack of unified scientific approaches to understanding the essence and content of management of innovation and investment activities of enterprises is revealed. It is noted that modern theories and practice of management of innovation and investment activities of enterprises were formed as a result of the historical development of management science, theories of investments and innovations. The historical phasing of the evolutionary development of investment theory is presented and a brief description of the stages of development of these theories is provided. Scientific approaches regarding interpretation of the term “innovative investment activity” have been analyzed. It has been revealed that scientists usually define innovation and investment activity as a complex of two interrelated types of enterprise activity – innovation and investment. It has been established that scientists are persistently interested in studying the problems of innovation and investment activity of enterprises and the presence of various approaches to understanding it as an object of management. The author’s approach to defining the term “management of innovation and investment activities of enterprises” is proposed. It is concluded that the evolution of scientific approaches to understanding the essence and content of management of innovation and investment activities of enterprises occurs in relation to the development of management science, investment and innovation theories.

Conclusions. In addition, the vast majority of researchers consider management of innovation and investment activity without a clear definition of its essence, objects, subjects objects and functions. It is emphasized that in modern conditions, ensuring the effective operation of enterprises involves marketing orientation of the management of innovative and investment activities of enterprises, active use of marketing resources, technologies and tools to achieve social and economic goals of their activities.

Keywords: management; investment theory; innovation theory; historical development; innovation and investment activity; enterprise.

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