JEL Classification: O14; Q52; Q55; R12 |
DOI: https://doi.org/10.31521/modecon.V37(2023)-16 |
Yavorska Tetiana, Doctor of Economic Sciences, Professor, Professor of the De-partment of Economics and Business, Dmytro Motornyi Tavria State Agrotechnolog-ical University, Zaporizhzhia, Ukraine
ORCID ID: 0000-0001-5878-6251
e-mail: superyavort1963@gmail.com
Trusova Natalia, Doctor of Economic Sciences, Professor, Professor of the Depart-ment of Finance, Accounting and Taxation, Dmytro Motornyi Tavria State Agrotech-nological University, Zaporizhzhia, Ukraine
ORCID ID: 0000-0001-9773-4534
e-mail: trusova_natalya5@ukr.net
Analytical Aspects of Tourism Business Development in the Regional Social and Economic Destination
Abstract. Introduction. The article considers the analytical aspects of tourism business development in the regional social and economic destination, which are implemented according to the criteria for assessing the qual-ity of components of the tourist product and tourist flows. The deals the market of the tourist ser-vices, which determines the parameters of the aggregate value of the indices of the meso- and lo-cal levels.
Results. A comprehensive approach to the assessment of the overall value of the tourist business develop-ment index, which is differentiated by the components of the tourism potential at the meso level, has been developed. The inclusiveness of the local tourism business in the regional social and economic destination is determined. The directions of international cooperation of one country with neighboring countries within the regional blocks of tourism business are singled out. The analytical components modeling of the tourist product in the regional social and economic desti-nation are formed. The system of quantitative and qualitative indicators of tourism business de-velopment in the regional social and economic destination of the country is determined. The scale of tourists served by tour operators and travel agents in Ukraine is analyzed.
Conclusions. The mechanism of regulation of the development of tourist business in regional social and eco-nomic destination of market type is developed. For strategic analysis of tourism business devel-opment in a regional social and economic destination, a general concept of its evaluation in terms of a systematic approach and analysis of alternatives has been formed. It is proved that the exist-ing tools for assessing the tourism business are the levers of indirect influence on the state econ-omy. Therefore, taking into account cross-border cooperation in this area will determine the cri-teria for optimal profits from tourism and tourism operators and its effect in regional social and economic destinations.
Keywords: tourist business; regional social and economic destination; tourist product; tourist flows; tourist potential.
References:
- Antonenko, I. (2013). State regulation of tourist product promotion: international and domestic experience.Investytsiyi : praktyka ta dosvid, 21, 17-22 [in Ukraine].
- Antonenko, I. , & Mykhailichenko, H. I. (2011). Logistics strategy as a managerial innovation in the tourism industry.Visnyk Natsionalʹnoho universytetu «Lʹviv-sʹka politekhnika», 714, 281-290. [in Ukraine].
- Bakurova, A., Didenko, A.V., & Popova, O.Yu. (2011). Optimization of activity of tourist enterprises at formation of an interregional cluster.Ekonomi-ka. upravlinnya. Innovatsiyi, 1(5). URL: http://tourlib.net/statti_ukr/bakurova2.htm. [in Ukraine].
- Balashova, R. (2008). Methodological features of the essence, concepts and characteristics of a tourist enterprise. Ekonomika promyslovosti., 3, 38-47 [in Ukraine].
- Bartoshuk, O. (2011). Models of development of the tourism industry (foreign experience). Еkonomika i pidpryyemnytstvo, 2, 62-68 [in Ukraine]
- Beritelli, P. (2009). Social network analysis in destination management. Gallen University. URL : http://etourism.economia.unitn.it/documents/3.pdf. [in English]
- Country Analysis the World Travel & Tourism Council (WTTC). (2021). RUL: https://www.wttc.org/economic-impact/country-analysis/ [in English]
- Framke, W. (2002). The Destination as a Concept: A Discussion of the Business related Perspective versus the Socio-cultural Approach in Tourism Theory. Scandinavian Journal of Hospitality and Tourism, 2(2), 92-108. [in English]
- Goldner, C. , Ritchie, J. R. B., & McIntosh, R. W. (2000). Tourism Principles. Practices and Philosophies. New York: John Wiley & Sons. [in English]
- Gorina, G. , Chernega, O. B., Romanukha, O. M., & Bohatyryova, G. A. (2019). Comparative analysis of the regional markets of cultural and cognitive tourism development in Ukraine. Journal of Geology, Geography and Geoecology, 28(1), 29-38 [in English]
- Gorina, G., & Barabanova, V. (2019). Marketing aspects of developing tourism services market in Ukraine and the Baltic countries. Baltic Journal of Economic Studies, 5(1), 39-47. [in English]
- Lew, A. (1987). Framework of Tourist Attraction Research. Annals of Tourism Research, 14(4), 553-575 [in English]
- Sukhodub, V. (2007). The role of international tourism in the economic development of the world. Scientific Bulletin of Lesya Ukrainka Volyn State University named after, 12, 245-251 [in Ukraine]
- The UNWTO Tourism Dashboard – Insights on key performance indicators for inbound and outbound tourism at the global, regional and national levels. URL: https://www.unwto.org/unwto-tourism-dashboard [in English]
- Trusova, N. V., Kyrylov, Yu. Y., Hranovska, V. Hr., Prystеmskyi, O. S., Sakun, A. Zh. (2020). The imperatives of the development of the tourist services market in spatial polarization of the regional tourist system. GeoJournal of Tourism and Geosites, 29(2), 565-582 [in English]
- Trusova, N. V., Tanklevska, N. S., Cherniavska, T. A., Prystеmskyi, O. S., Yeremenko, D. V., & Demko, V. S. (2020). Financial Provision of Investment Activities of the Subjects of the World Industry of Tourist Services. Journal of Environmental Management and Tourism, XI, 4(44), 890-902. [in English]
- Trusova, N. V., Cherniavska, T. A., Pasieka, S. R., Hranovska, V. Hr., Prystemskyi, O. S., & Demko, V. S. (2020). Innovative clustering of the region in the context of increasing competitive positions of the enterprises of the tourist-recreational destination. GeoJournal of Tourism and Geosite, 33(3), 1126-1134. [in English]
Received: 03 February 2023
How to quote this article? |
Yavorska T. ,Trusova N. (2023). Analytical aspects of tourism business development in the regional social and economic destination. Modern Economics, 37(2023), 108-114. DOI: https://doi.org/10.31521/modecon.V37(2023)-16. |