JEL Classification: A 22; D 20; Q 20; Q 21; L 22. DOI: https://doi.org/10.31521/modecon.V19(2020)-29 Tanasychuk Alona, Doctor of Economics, Professor, Department of Marketing and Advertising, Vinnytsa Institute of Trade and Economics of KNUTE, Vinnytsia, Ukraine ORCID ID: 0000-0002-7967-0239 e-mail: tanass2005@ukr.net Srednitskaya Ludmila, Senior Lecturer, Department of Marketing and Advertising, Vinnytsa Institute of Trade and Economics of KNUTE,Read more