JEL Classification: M31; O13; O18; Q13. Chumachenko Yuliia, postgraduate PhD, Teacher of the Department of Management and Business Administration, Cherkasy State Technological University, Cherkasy, Ukraine. Chumachenko Evgeniya, magistrate, Department of Marketing, Lviv National University named after. I. Frankо, Lviv, Ukraine IMPLEMENTATION OF MARKETING IN RURAL TOURISM AS A PRAGMATIC DEVELOPMENT AGENDA Introduction. In the context of integrationRead more