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JEL Classification: М14; М31; D21 DOI: https://doi.org/10.31521/modecon.V44(2024)-05 Burkovska Anna, Doctor of Philosophy (Economics), Senior Lecturer at the Department of Management and Marketing, Mykolaiv National Agrarian University, Mykolaiv, Ukraine ORCID ID: 0000-0003-0563-6967 e-mail: burkovskaai@mnau.edu.ua Dubeniuk Yana, bachelor’s degree holder, Mykolaiv National Agrarian University, Mykolaiv, Ukraine e-mail: yanadubenyuk@gmail.com Marketing Strategy as an Element of Enterprise Management inRead more

JEL Classification: M21; E35; M31 DOI: https://doi.org/10.31521/modecon.V44(2024)-12 Koval Natalia, Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department of Finance and Innovation Management, Vinnytsia National Technical University, Vinnytsia, Ukraine ORCID ID: 0000-0002-7293-3331 e-mail: nokoval@gmail.com Piliavoz Tetiana, Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department of Entrepreneurship, Logistics and Management, VinnytsiaRead more

JEL Classification: В40; М20 DOI: https://doi.org/10.31521/modecon.V44(2024)-22 Rohoza Mykola, Doctor of Economic Sciences, Professor, Poltava University of Economics and Trade, Poltava, Ukraine ORCID ID: 0000-0002-5654-7385 e-mail: rogoza.ne@gmail.com Kononenko Zhanna, PhD (Economics), Associate Professor, Poltava University of Economics and Trade, Poltava, Ukraine ORCID ID: 0000-0003-0074-8249 e-mail: konon_ukr@ukr.net Yakovenko Tetyana, PhD (Economics), Poltava, Ukraine ORCID ID: 0009-0008-3409-5286 e-mail:Read more

JEL Classification: М30; M31; М37;  L10; L86 DOI: https://doi.org/10.31521/modecon.V44(2024)-28 Stamat Viktoriia, PhD (Economics), Associate Professor, Department of Management and Marketing, Mykolayiv National Agrarian University, Mykolaiv, Ukraine ORCID ID: 0000-0001-5789-4023 e-mail: vmkolesnyk@ukr.net Prosolov Oleksandr, Bachelor Student of Management Faculty, Mykolayiv National Agrarian University, Mykolaiv, Ukraine ORCID ID: 0009-0000-6539-8943 e-mail: alexandrprosolov@gmail.com Digital Marketing as a Key FactorRead more

JEL Classification: D12, L81, O33, M31. DOI: https://doi.org/10.31521/modecon.V44(2024)-16 Luhova Olha, PhD (Economics), Associate Professor, Associate Professor of the Department of Accounting and Taxation, Mykolaiv National Agrarian University, Mykolaiv, Ukraine ORCID ID: 0000-0003-4432-0295 e-mail: lugova@mnau.edu.ua Terianik Diana, student of the Accounting and Finance Faculty, Mykolaiv National Agrarian University, Mykolaiv, Ukraine ORCID ID: 0009-0007-2439-1869 e-mail: diana.teryanik@gmail.com ChebanRead more

JEL Classification: M480 DOI: https://doi.org/10.31521/modecon.V44(2024)-17 Lukanovska I., PhD, Doctoral student of the Department of Accounting and Taxation, West Ukrainian National University, Ukraine ORCID ID: 0000-0001-5591-6487 e-mail: Lukanovskair@gmail.com Innovative Directions of Expanding Audit Activities of a Key State Institution    Abstract. Introduction. The article examines the activities of the key state audit institution – the StateRead more

JEL Classification: Q56, R11, Z30 DOI: https://doi.org/10.31521/modecon.V44(2024)-34 Shebanina Olena, Doctor of Economics, Professor, Dean of the Faculty of Management, Mykolayiv National Agrarian University, Mykolayiv, Ukraine ORCID ID: 0000-0001-7663-5991 e-mail: shebanina@mnau.edu.ua Burkovska Anna, PhD (Economics), senior lecturer of the Department of Management and Marketing, Mykolayiv National Agrarian University, Mykolayiv, Ukraine ORCID ID: 0000-0003-0563-6967 e-mail: anna.burkovskaya12@gmail.com PoltorakRead more

JEL Classification: С1, С5, С8 DOI: https://doi.org/10.31521/modecon.V44(2024)-30 Tyshchenko Svitlana, PhD (Pedagogy), Head of the Department of Economic Cybernetics, Computer Sciences and Information Technologies, Mykolayiv National Agrarian University, Mykolayiv, Ukraine ORCID ID: 0000-0001-7881-8740 e-mail: tyschenko@mnau.edu.ua Parkhomenko Oleksandr, PhD (Physics and Mathematics), Associate Professor of the Department of Economic Cybernetics, Computer Sciences and Information Technologies, Mykolayiv NationalRead more

JEL Classification: D72; E60; E61 DOI: https://doi.org/10.31521/modecon.V44(2024)-02 Bilichenko Oleksandr, Candidate of Economic Sciences, Associate Professor of the Department of Economic Theory and Social Sciences, Mykolaiv National Agrarian University, Mykolaiv, Ukraine ORCID ID: 0000-0002-5241-3195 e-mail: bilichenko77@ukr.net Poberezhets Hanna, Candidate of Historical Sciences, Associate Professor of the Department of Ukrainian Studies, Mykolaiv National Agrarian University, Mykolaiv, UkraineRead more

JEL Classification: Q14; G38 DOI: https://doi.org/10.31521/modecon.V44(2024)-03 Bodnar Olena, PhD (Economics), Associate Professor of the Department of Finance, Banking and Insurance, Mykolayiv National Agrarian University, Mykolayiv, Ukraine ORCID ID: 0000-0002-0152-4290 e-mail: bodnaroa@mnau.edu.ua Semeniuk Anastasiia, Applicant of Higher Education, Accounting and Finanсe Faculty, Mykolayiv National Agrarian University, Mykolayiv, Ukraine ORCID ID: 0009-0000-7373-0627 e-mail: a.semeniuk2002@gmail.com Formation of FinancialRead more