JEL Classification: O22; O31; O39 Kovtunenko Kseniya, Doctor of Economics, Associate professor, The Head of the Department of Management of Foreign Economic and Innovative Activities, Odessa National Polytechnic University, Odessa, Ukraine Nesterenko Olga, postgraduate student, Department of Management Foreign Economic and Innovative Activities, Odessa National Polytechnic University, Odessa, Ukraine THE STRATEGY OF CHOOSING AN ALTERNATIVERead more