JEL Classification: M31; L83 Naumik-Gladka K., Doctor of Economics, associated professor, professor of the department of tourism, S. Kuznets Kharkiv National University of Economics, Kharkiv, Ukraine MARKETING AND PSYCHOLOGICAL ASPECTS SPA-INDUSTRY ACTIVITY IN HOTEL COMPLEXES Introduction. The article deals with current trends in the development of SPA-industry in hotel complexes and improvement of their activities.Read more