JEL Classification: М37, D81, L85. DOI: https://doi.org/10.31521/modecon.V20(2020)-15 Evtushenko Anna, PhD in Economics, Associate Professor, Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University, Kharkiv, Ukraine ORCID ID: 0000-0003-0472-0737 e-mail: anna.evtushenko@karazin.ua Malko Vladislava, student, Faculty of Economics, V. N. Karazin Kharkiv National University, Kharkiv, Ukraine ORCID ID: 0000-0003-4043-2169 e-mail: malko.20000202@gmail.com Masliy Viktoria, student, Faculty of Economics,Read more