JEL Classification: G01; G11; O51; 073 DOI: https://doi.org/10.31521/modecon.V37(2023)-08 M. Ilham Akbar, postgraduate student of the Faculty of Economics, Sriwijaya University, Palembang ORCID ID: 0000-0002-0566-3351 e-mail: scholar2457@gmail.com Maulana Achmad, Doctor of Marketing Management, Faculty of Economics, Sriwijaya University, Palembang ORCID ID: 0000-0003-0485-5578 e-mail: maulana25@unsri.ac.id Rosa Aslamia, Doctor of Marketing Management, Faculty of Economics, Sriwijaya University, PalembangRead more