Yemelyanov Oleksandr, Doctor of Economics, Associate Professor, Professor of the Department of Business Economics and Investment, Lviv Polytechnic National University, Lviv, Ukraine

ORCID ID: 0000-0002-1743-1646
e-mail: Oleksandr.Y.Yemelianov@lpnu.ua

Petrushka Tetyana, PhD in Economics, Associate Professor, Associate Professor of the Department of Business Economics and Investment, Lviv Polytechnic National University

ORCID ID: 0000-0002-2005-5573
e-mail: petrushkat24@ukr.net

The Essence, Types and Selection Factors of Financial and Investment Strategies of Enterprises

Abstract. Introduction. Ensuring the appropriate level of economic development of enterprises requires of them preliminary developing scientifically sound strategies for their activities. However, there are a variety of such strategies, due to the presence of a significant number of areas and objectives of business entities. Among such strategies, financial and investment occupy an important place. This is due to the fact that the financial strategy determines the sources and methods of financial support for the operation and development of enterprises. At the same time, the investment strategy of enterprises establishes the directions of investment of those investments that enterprises receive from internal and external sources of financial resources.

Purpose. The purpose of this article is to clarify the nature, determine the types and factors of choice of financial and investment strategies of enterprises.

Results. The definition of the concept of «financial and investment strategy of the enterprise» has been specified. The following concepts have been specified in the article: the grouping of types of financial and investment strategies of enterprises by such features as the level of riskiness of investment activities, the ratio between consumption and accumulation in the structure of profit distribution of enterprises, the level of their activity in controlling investments, the degree of dependence of enterprises on external sources of financing etc. The selection factors of financial and investment strategies of enterprises have been divided into five groups, namely –- those that characterize: business owners, financial and economic condition of economic entities, the conditions of their investment activities, the object of investment and adopted investment decision. A scientific and methodological approach to the selection of a portfolio of financial and investment strategies of enterprises has been developed.

Conclusions. Therefore, the financial and investment strategies of enterprises are closely interrelated. Consequently, it is advisable to combine these two strategies into one, namely – in the financial and investment strategy of enterprises. It should be taken into account that there are several types of financial and investment strategies. Whereas, the choice of enterprises of certain types of these strategies is determined by the influence of a significant number of factors.

Keywords: enterprise; financial and investment strategy; grouping; factor; financial provision; investments.

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