JEL Classification: C53; L92; R41. DOI: https://doi.org/10.31521/modecon.V29(2021)-22 Rakhman Makhbubur, PhD (Economics), Associate Professor of the Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University, Kharkiv, Ukraine ORCID ID: 0000-0001-7408-4049 e-mail: rahmanms0312@gmail.com Zaika Olha, lector of the Department of Marketing, Management and Entrepreneurship, V. N. Karazin Kharkiv National University, Kharkiv, Ukraine ORCID ID:Read more