Novikova Olha, senior lecturer of the department of Economics and entrepreneurship, Sumy National Agrarian University, Ukraine

ORCID ID: 0000-0002-6999-9268
e-mail: novikova.css@gmail.com

Bingxu Zhao, student of the Master’s course, Sumy National Agrarian University, Ukraine

ORCID ID: 0000-0002-3562-1507
e-mail: 510190731@qq.com

The Improvement of the Management Model of University Stadiums and Gymnasiums in Henan Province, China

Introduction. The opening of university stadiums and gymnasiums to public can alleviate the contradiction between supply and demand of mass fitness service and improve the allocation of university sports resources. It also has the function of promoting the reform of college physical education and improving its popularity. 

Purpose. The current management model of university stadiums and gymnasiums in Henan province is relatively backward, and the lack of management talents and management funds restricts the scale and efficiency of the opening of stadiums. The purpose of the article is to outline general problems in the management mode of  university stadiums and gymnasiums in Henan province and provide possible solutions. 

Results. To meet the needs of daily teaching, it is also necessary to meet the needs of marketization of sports venues with the opening of college sports venues. This puts forward higher requirements for the construction, reconstruction, expansion, maintenance, security and service of the stadiums. This requires a lot of manpower, material and financial resources, and will greatly increase the operation and management costs of college sports venues. However, the current provincial financial support is the main source of capital investment required for the operation and management of college sports venues in Henan Province, in addition to the school’s self-raised funds. Due to the relatively low proportion of college sports funds in the provincial education funds, the investment in the construction and maintenance of stadiums is insufficient. The income-generating ability of universities is also limited, so the sports funds of most universities cannot meet the financial needs.

The management mode of university stadiums and gymnasiums mainly includes four categories: independent university management mode, contract management mode, entrusted management mode and corporate management mode. Independent university management mode lacks management flexibility. Contract management mode can improve the utilization rate of stadiums; however, the cost of venue maintenance will increase. Under this mode, ownership and management are separated. Entrusted management mode had smaller degree of separation between ownership and management. Corporate management mode requires higher management level.

At present, many universities in Henan Province mainly adopt the self-management model which has certain limitations. Therefore, it should be supplemented by the introduction of the other three models and be further compatible with modern Internet technology. As a result, a completely new model of opening up management is developed.

Conclusions. To diversify current management models and establish a “people-oriented” management concept universities in Henan Province should appropriately introduce market models such as entrusted operation, contracted operation and corporate operation on the basis of independent management. More professional service concepts will be introduced to improve service awareness and adapt to changing market requirements through cooperation with society and enterprises.  Appropriate market research on and off campus should be conducted before the venue is open.. On the basis of fully considering the needs of consumers, combined with the actual situation of universities, reasonable opening methods, opening facilities, opening hours, opening prices, and number of exercisers of sports venues can be determined. Finally, service-oriented modern management concept will be established. In this way, the dual goal of improving the quality of physical education in schools and taking into account long-term benefits can be achieved.

Keywords: management of stadiums and gymnasiums of colleges, management of sports establishments, management models, management of sports facilities, sports of Henan Province.

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