JEL Classification: M31, D91, Q18, Q56. DOI: https://doi.org/10.31521/modecon.V58(2026)-04 Burkovska Anna, PhD (Economics), Associate Professor of the Department of Management, Business and Administration, Mykolayiv National Agrarian University, Mykolayiv, Ukraine ORCID: 0000-0003-0563-6967 e-mail: anna.burkovskaya12@gmail.com Cognitive Fit Theory in Marketing Communications: an Innovative Dimension of Food Security and Sustainable Development Abstract. Introduction. The escalation of global food securityRead more







Українська