Natalia Trusova, Doctor of Economic Sciences, Professor, Professor of the Depart-ment of Finance, Accounting and Taxation, Dmytro Motornyi Tavria State Agrotech-nological University, Zaporizhzhia, Ukraine

ORCID ID: 0000-0001-9773-4534
e-mail: trusova_natalya5@ukr.net

Natalia Kukina, PhD in Economics, Associate Professor, Associate Professor of the Department of Department of Economics and Business, Dmytro Motornyi Tavria State Agrotechnological University, Zaporizhzhia, Ukraine

ORCID ID: 0000-0003-3204-0624
e-mail: kukinanatala81@gmail.com

Activation of Business Processes for Attracting Investments in Service Coopera-tives of Rural Areas of Ukraine

Abstract. Introduction. The article examines the dominant factors of activation of business processes for attracting in-vestments for the development of rural areas of Ukraine. It is substantiated that active business processes for attracting investments for the formation of the optimal level of functional potential of the economic system in rural areas have a logical relationship with the global socio-economic policy of European states and in the modern context of economic development, dependent on the quantitative and qualitative characteristics of the internal and outer space.

Results. The typology of business processes for attracting investments into the economic system of rural areas has been determined. The system-forming values of the corporate sector in the integrated formation of active business processes for attracting investments for the development of rural ar-eas are presented. The method of calculating the integral indicator, which embodies the functional potential of the development of rural areas, taking into account its cost-resource, marketing, fi-nancial and investment components, as well as the index of the opportunities of the cooperative sector to attract investments on the market, is presented. The network of service cooperatives of rural areas was analyzed by types and areas of activity, as well as the amount of budgetary in-vestment in rural areas of Ukraine. From the standpoint of the process approach, an indicative assessment of the level of the functional development potential of rural areas based on indexes of productive, business, investment, and foreign economic activity of the subjects of cooperative management is proposed.

Conclusions. The growth of the dominant factors for the activation of business processes for attracting invest-ments for the development of rural areas of a new type is aimed at increasing the amount of in-vestment resources and balancing the stimulators and destimulators of the security of functional potential with the corresponding social responsibility of the subjects of cooperative management.

Keywords: service cooperatives; rural areas; active business processes; resource provision; investment po-tential; investments.

References:

1. Budnik, O. (2019). Cooperative marketing as a basis for modern development of agricultural enterprises. Scientific Bulletin of Uzhhorod National University: International Economic Relations and World Economy, 27(1), 24-28 [in Ukrainian].
2. Chupryna, L. & Yuzovytska, S.A. (2019). World experience of small business development and its use in Ukraine. Market infrastructure, 32, 264-269 [in Ukrainian].
3. Department of Entrepreneurship Development and Regulatory Policy of the Ministry of Economic Development, Trade and Agriculture of Ukraine (2022). Retrieved from : https://regulation.gov.ua/catalogue/indexes [in Ukrainian].
4. Frolova, H. (2011). Prospects of investment and innovation processes in the system of regional development. Bulletin of Berdyansk University of Management and Business, 3(15), 110-114 [in Ukrainian].
5. Harrington, H. J. (1991). Business process improvement: the breakthrough strategy for total quality, productivity and competitiveness. New York: McGraw-Hill [in English].
6. Hazuda, S. (2008). Development of rural areas: the experience of the EU. Economics of agro-industrial complex, 7, 23-28 [in Ukrainian].
7. Hnatyshyn, L. & Prokopyshyn, O. S. (2020). Cooperation as a factor in the formation of strategic potential of agricultural producers. Ukrainian Journal of Applied Economics, 5(1), 213-218 [in Ukrainian].
8. Kuznetsova, M. (2020). Scientific and Innovation Activity in Ukraine. Kyiv: State Statistics Service of Ukraine. Retrieved from : https://ukrstat.gov.ua/druk/publicat/kat_u/2021/zb/10/zb_Nauka_2020.pdf [in Ukrainian].
9. Kucheriava, K. (2017). Directions for improving the agricultural policy of the state for the development of cooperation processes. Interscience, 3(1), 26-31 [in Ukrainian].
10. Panteleimonenko, A. (2014). Agricultural production cooperatives: the use of foreign experience to improve the Ukrainian model. Bulletin of VV Dokuchaev Kharkiv National Agrarian University: Economic Sciences, 6, 53–64 [in Ukrainian].
11. Scientific and innovative activity of Ukraine (2018). Statistical collection.Kyiv: August Trade LLC [in Ukrainian].
12. Science, technology and innovation (2020). Kyiv: Statistical Information. Retrieved from : https://ukrstat.gov.ua/druk/publicat/kat_u/publnauka_u.htm [in Ukrainian].
13. Samoilenko, T. (2018). Cooperation in the agricultural sector as a direction of sustainable rural development. Scientific notes of the V.I. Vernadsky Tavriya National University: Economics and Management, 29(68), 22-24 [in Ukrainian].
14. Shevchenko, I. V., Skryl, O. O., Zakharchenko, Ya. R. &Samoilenko, Yu. M. (2016). Models of operational monitoring of business processes in business units. Bulletin of the Mykhailo Ostrogradsky Kremenchug National University, 6 (2), 86-93 [in Ukrainian].
15. Yaroshko, M. S. (2016). The use of foreign experience of agricultural chambers in the development of the cooperative movement.Scientific Bulletin of the National University of Life and Environmental Sciences of Ukraine: Economics, Agricultural Management, Business, 249, 472-483 [in Ukrainian].