JEL Classification: M31; M37; L26; O33; D83. DOI: https://doi.org/10.31521/modecon.V53(2025)-27 Obydiennova Tetiana, PhD of Economics, Associate Professor, Associate Professor of the Department of Marketing and Trade Entrepreneurship of the Educational and Scientific Institute ” Ukrainian Engineering Pedagogics Academy ” of V.N. Karazin Kharkiv National University, Kharkiv, Ukraine ORCID: 0000-0002-5548-3906 e-mail: obyd_ts@ukr.net Yevchenko Veronika, PhD of Economics,Read more







Українська