Lunkina Tetiana, Doctor of Economics, Associate Professor, Mykolayiv National Agrarian University, Ukraine

ORCID ID: 0000-0001-7252-3239
e-mail: lunkina_tanya@i.ua

Burkovskaya Alla, Candidate of Economic Sciences, Associate Professor, Mykolayiv National Agrarian University, Ukraine

ORCID ID: 0000-0003-4158-1721
e-mail: burkovskaya@gmail.com

Burkovska Anna, assistant of the department of management and marketing, Mykolayiv National Agrarian University, Mykolayiv, Ukraine

ORCID ID: 0000-0003-0563-6967
e-mail: anna.burkovskaya12@gmail.com

Tetiana Gannichenko, PhD in Pedagogy, Associate professor, Department of Foreign Languages, Mykolayiv National Agrarian University, Mykolaiv, Ukraine

ORCID ID: 0000-0001-7597-6946
e-mail: tetianagann@gmail.com

Corporate social responsibility in banking institutions: foreign experience

Abstract. Introduction. The study examines the development of corporate social responsibility in banking institutions around the world. It is established that the foreign experience of corporate social responsibility is diverse, as it is related to the historical conditions of development and the peculiarities of the country’s mentality.

It has been found that in continental European countries, the concept of CSR has been more widely interpreted in the relationship between society and business; the American model of social responsibility implies greater independence of corporations; in continental Europe, there is a hidden form of corporate social responsibility; The Chinese model of corporate social responsibility is a hybrid of continental and American models; the Japanese model of corporate social responsibility is focused on the internal environment of the city’s enterprise and assumes that the company has a solidary reputation.

The analysis of the directions of development of corporate social responsibility of foreign banking institutions is carried out. As for Ukraine, the most common areas of CSR, including in the banking sector, are: conscientious payment of taxes, compliance with the law, charity. While enterprises of foreign origin, in addition to the above aspects, also see compliance with civil society, care for the environment, care for employees and more.It is proved that all these models of corporate social responsibility describe a different conceptual understanding of the goals of the organization, its society, the relationship of the organization with its internal and external environment. Based on this understanding, the organization can use various tools of corporate social responsibility to achieve its strategic goals.

Keywords: corporate social responsibility; banking institutions; social entrepreneurship; models of corporate social responsibility; Sustainable development goals.

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