Vasylyk Alla, PhD (Economics), Associate Professor of the Department of Personnel Management and Labor Economics, Kyiv National Economic University named after Vadym Hetman, Kyiv, Ukraine

ORCID ID: 0000-0002-7734-1415
e-mail: alla_vasylyk@ua.fm

Vonberg Tetyana, PhD (Economics), Associate Professor of the Department of Personnel Management and Labor Economics, Kyiv National Economic University named after Vadym Hetman, Kyiv, Ukraine

ORCID ID: 0000-0001-5370-5467
e-mail: t.vonberg@ukr.net

Dorosh Mariia, student of the Department of Personnel Management and Labor Economics, Kyiv National Economic University named after Vadym Hetman, Kyiv, Ukraine

ORCID ID: 0000-0002-7350-9014
e-mail: dorosh.maria@ukr.net

Factors and Activities of Job Satisfaction Enhancing in Current Context

Abstract. Introduction. Modern companies rebuild and improve their business and management processes, develop corporate cultures and loyalty programs to maximize the potential of their key employees, support a positive employer brand to attract and retain staff. In a system of development of the high employee engagement culture and maintaining the employer brand, the basic element is job satisfaction, on which other higher components – loyalty, commitment and dedication – are based. The article substantiates the role of job satisfaction as a basic element in the system of forming a high culture of staff involvement and maintaining the employer brand.

Purpose. The main purpose of the study is to analyze the factors that influence job satisfaction and to develop a project of activities to increase employee satisfaction.

Results. The job satisfaction is defined as the internal state of the employee, which characterizes his / her overall positive assessment of his / her work activity in the organization, as well as the positive attitude towards its partial elements – content and working conditions, organizational support, motivational factors, social environment, psychological aspects of business and personal relationships in collective, etc. The factors of staff satisfaction are systematized, and it is substantiated that the diagnosis of the factors that determine the employee’s attitude to their work is an important precondition for making managerial decisions to enhance job satisfaction. The main practices and activities for increasing employee satisfaction are described. In order to investigate employee`s job satisfaction, a sociological survey was conducted to identify employees’ understanding of the importance of job satisfaction for performance and productivity, common methods for assessing job satisfaction, practices and activities undertaken by companies to increase job satisfaction, factors affecting employee satisfaction and dissatisfaction.

Conclusions. The focus on job satisfaction should be included in the goals and indicators of evaluating the success and effectiveness of all personnel management processes – from selection and adaptation to development, motivation, career management, and more.

Keywords: job satisfaction; involvement; motivation; factors influencing satisfaction; corporate culture.

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