Shandova Nataliia, Doctor of Economics, Professor, The Head of the Department of Economy, Entrepreneurship and Economic security, Kherson National Technical University, Khmelnytskyi, Ukraine

ORCID: 0000-0003-2753-3600
e-mail: shandova.nataliya@kntu.edu.ua

Yakovliev Oleksandr, Gaduate student of the third (educational and scientific) level of higher education, Kherson National Technical University, Khmelnytskyi, Ukraine

ORCID: 0009-0004-1877-057X
e-mail: iakovliev.oleksandr@kntu.net.ua

Integrated Model for Managing the Competitiveness of Industrial Enterprises Based on Adaptation to Digital and Economic Challenges

Abstract. Introduction. Modern economic conditions are marked by intensifying digital and economic challenges, making it necessary to transition from traditional management models to adaptive systems. This need is particularly relevant for Ukrainian industrial enterprises due to technological inequality, wartime risks, and macroeconomic instability.

Purpose. The goal is to develop an integrated model that manages the competitiveness of industrial enterprises by combining analytical, operational, and strategic components to effectively adapt to dynamic changes in the external environment.

Results. A tripartite model structure is proposed, comprising interconnected subsystems: analytical-evaluative, digital-operational, and strategic-adaptive. The analytical-evaluative subsystem uses a balanced scorecard to provide comprehensive diagnostics of the enterprise’s state, including indicators of digital maturity, adaptive capacity, and traditional financial and economic metrics. The digital-operational subsystem transforms analytical data into management decisions by implementing business intelligence tools, big data, and artificial intelligence. The strategic-adaptive subsystem coordinates long-term goals with current actions to form proactive development policies and rapid response mechanisms to changes in the external environment. A key advantage of the proposed model is its focus on economic effectiveness. Management decisions are verified using financial tools such as NPV, ROI, and EVA to ensure a balance between digitalization costs, innovation investments, and economic benefits. The model’s functional-economic structure includes an adaptive feedback mechanism that enables continuous monitoring of key KPIs and prompt strategy adjustments.

Conclusions. The integrated competitiveness management model allows Ukrainian industrial enterprises to adapt to crisis conditions and proactively transform threats into competitive advantages. Implementing the model creates the prerequisites for increasing productivity, investment attractiveness, and economic security amid digital transformation.

Keywords: competitiveness; digitalization; industrial enterprises; adaptive management; integrated model; economic security; strategic flexibility.

References:

1. Park, Y. W., & Shintaku, J. (2022). Sustainable Human-Machine Collaborations in Digital Transformation Technologies Adoption: A Comparative Case Study of Japan and Germany. Sustainability, 14(17), 10583. https://doi.org/10.3390/su141710583.
2. Van Hoang, D., Thi Hien, N., Van Thang, H., Nguyen Truc Phuong, P., & Thi-Thuy Duong, T. (2025). Digital Capabilities and Sustainable Competitive Advantages: The Case of Emerging Market Manufacturing SMEs. SAGE Open, 15(2). https://doi.org/10.1177/21582440251329967.
3. Maretto, L., Faccio, M., & Battini, D. (2023). The adoption of digital technologies in the manufacturing world and their evaluation: A systematic review of real-life case studies and future research agenda. Journal of Manufacturing Systems, 68, 576-600. https://doi.org/10.1016/j.jmsy.2023.05.009.
4. OECD (2024). Enhancing Resilience by Boosting Digital Business Transformation in Ukraine. OECD Publishing. https://doi.org/10.1787/4b13b0bb-en.
5. Yurchyshyn, O., Stepanets, O., & Skorobogatova, N. (2024). Analysis of digital technologies in Ukraine: problems and prospects. CEUR Workshop Proceedings, 3781, 114-131. https://ceur-ws.org/Vol-3781/paper15.pdf.
6. Pyvavar, I., Lytvynenko, O., Morozova, N., & Denchyk, I. (2025). Business management in Ukraine in the context of the digital economy and wartime challenges. Financial and credit systems: prospects for development, 3(18), 204-221. https://doi.org/10.26565/2786-4995-2025-3-16.
7. Teixeira, J. E., & Tavares-Lehamann, A. T. (2023). Industry 4.0: the future of manufacturing from the perspective of business and economics – a bibliometric literature review. Competitiveness Review. 33, 2, 458-482. https://doi.org/10.1108/cr-07-2022-0091.
8. Pagliosa, M., Tortorella, G., & Ferreira, J. C. E. (2021). Industry 4.0 and Lean Manufacturing. Journal of Manufacturing Technology Management, 32(3), 543-569. https://doi.org/10.1108/jmtm-12-2018-0446.
9. Zhang, L., Qiu, P., & Cao, P. (2023). Does digital transformation enhance the core competitiveness? – Quasi-natural experimental evidence from Chinese traditional manufacturing. PLOS ONE, 18(11). https://doi.org/10.1371/journal.pone.0289278.
10. Abdallah, Y. O., Shehab, E., & Al-Ashaab, A. (2022). Developing a digital transformation process in the manufacturing sector : Egyptian case study. Information Systems and e-Business Management, 20, 613-630. https://doi.org/10.1007/s10257-022-00558-3.
11. Meier, A., Eller, R., & Peters, M. (2025). Creating competitiveness in incumbent small- and medium-sized enterprises: A revised perspective on digital transformation. Journal of Business Research, 186, 115028. https://doi.org/10.1016/j.jbusres.2024.115028.
12. World Digital Competitiveness Ranking 2024 – IMD business school for management and leadership courses. (n.d.). IMD business school for management and leadership courses. https://www.imd.org/centers/wcc/world-competitiveness-center/rankings/world-digital-competitiveness-ranking/.
13. World Competitiveness Center – IMD business school for management and leadership courses. (n.d.). IMD business school for management and leadership courses. http://www.imd.org/wcc.
14. Portulans Institute. (n.d.). Ukraine: Network Readiness Index 2024. https://download.networkreadinessindex.org/reports/countries/2024/ukraine.pdf.
15. Portulans Institute. (2024, October 15). The Network Readiness Index 2024: A new global digital order shapes the future of growth and development [Press release]. https://networkreadinessindex.org/nri-2024-edition-press-release/.
16. United Nations Department of Economic and Social Affairs. (n.d.). Country profile – Ukraine. https://publicadministration.un.org/egovkb/en-us/Data/Country-Information/id/180-Ukraine.
17. The World Bank. Documents & Reports – All Documents. https://documents1.worldbank.org/curated/en/099101124104571950/pdf/BOSIB-61a5ecd1-331f-4508-8f84-2159e8f3a11c.pdf.
18. Cabinet of Ministers of Ukraine. (2023). On the approval of the National Economic Strategy for the period until 2030. №179. https://zakon.rada.gov.ua/laws/show/179-2021-п#Text.
19. Ministry for the Reconstruction of Ukraine. (2024). Ukraine Facility. A program of financial support for Ukraine from the European Union. https://www.ukrainefacility.me.gov.ua/.
20. State Statistics Service of Ukraine. (2025). Digital Economy and Society Index (DESI). https://www.ukrstat.gov.ua/.
21. Aleca, O. E., & Mihai, F. (2025). The Role of Digital Infrastructure and Skills in Enhancing Labor Productivity: Insights from Industry 4.0 in the European Union. Systems, 13(2), 113. https://doi.org/10.3390/systems13020113.