Chernyavs’ka Iryna, PhD (Economics), Associate Professor, Associate Professor at Department of Management, Dniprovsky State Technical University, Kamianske, Ukraine

ORCID: 0000-0002-2954-1156
e-mail: eov-eco@ukr.net

Bulai Oleksandr, Postgraduate student at Department of Management, Dniprovsky State Technical University, Kamianske, Ukraine

ORCID: 0000-0002-9236-9758
e-mail: bulaialex1992@gmail.com

Denshakova Mariia, student of higher education of the first (bachelor) level in «Management», Dniprovsky State Technical University, Kamianske, Ukraine

Strategies and Models for Managing the Economic Potential of an Enterprise

Abstract. Introduction. In a dynamic market, enterprises require an effective, strategic approach to managing their economic potential. A thorough evaluation of financial standing and resources is essential for identifying reserves and developing sound strategies.

Purpose. The study aims to substantiate effective strategies and models for managing an enterprise’s economic potential, thereby increasing resource efficiency and strengthening competitiveness. The theoretical and methodological basis of this study is the systematization principle and graphical methods of presenting information. According to the study’s objective, the following tasks were set: analyzing internal reserves, optimizing the interaction between production and sales processes, and developing a systemic mechanism to increase the enterprise’s profitability and financial stability. The analysis was based on scientific works on the specified issues.

Results. The method of evaluating an enterprise’s economic potential has improved by combining financial indicators with resource efficiency indicators. The method of classifying internal reserves as part of strategic potential management has been clarified. A systematic strategy for increasing the efficiency of using production, labor, and material resources, based on coordinating them with operating market conditions, has been proposed. The developed recommendations aim to increase profitability, strengthen financial stability, and ensure the enterprise’s flexibility in a dynamic competitive environment, thereby enhancing its overall efficiency and competitiveness in the market. The analysis was based on scientific works on the specified issues.

Conclusions. Effective management of an enterprise’s economic potential is essential for its sustainable development and competitiveness. The feasibility of a strategic approach involving a comprehensive assessment of resources, identification of internal reserves, and coordination of management decisions is substantiated. The integration of resource, process, and adaptive approaches has been proven to increase the enterprise’s efficiency, profitability, and financial stability.

Keywords: economic potential, strategic management, management models, assessment methods, internal reserves, efficiency of resource use.

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