Zhiruk Taras, postgraduate student, Institute of International Relations, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine

ORCID ID: 0009-0002-6947-5082

The Concept of Building a Management Model in the Real Estate Sector Using the Example of the EU (Empirical Model)

Abstract. Introduction. The modern real estate market in the European Union is complex and multilayered, shaped by constant economic, environmental, and social transformation. Against the backdrop of digitalization, climate change, and rising social inequality, there is a growing need for an integrated governance model that reflects the EU’s sustainable development goals and promotes transparent, flexible, and efficient decision-making processes. This article presents an empirical model that synthesizes these priorities into a structured governance framework for the real estate sector.

Purpose. The primary objective of this study is to develop a comprehensive governance model for the real estate sector in the EU. Based on empirical analysis, this model aims to integrate sustainability principles (ESG), digital technologies (e.g., BIM, IoT, and digital twins), and multi-level governance mechanisms. The goal is to enhance the sector’s strategic coherence, regulatory compliance, and adaptability to market changes.

Results. The study proposes a three-level governance model — strategic, operational, and technological — based on ESG standards, digital infrastructure, and institutional coordination. The model is illustrated with successful case studies, such as sustainable projects in Warsaw’s Mokotów district, and EU-wide initiatives, including the Green Deal, Digital Europe, and the Renovation Wave. The model incorporates platforms like Yardi and Planon and technologies such as BIM and smart contracts. This integration enables efficient lifecycle management and compliance with EU Taxonomy requirements. Additionally, the research demonstrates the model’s applicability to various types of real estate assets, including rental housing, logistics infrastructure, and mixed-use developments.

Conclusions. The empirical governance model reflects the EU’s transition toward a sustainable, digital, client-centered real estate market. By aligning strategic policy with operational execution and digital innovation, the model promotes transparency, investment resilience, and environmental responsibility. Implementing the model contributes to the formation of a unified, competitive, and forward-looking real estate market in the European Union that is tailored to current macroeconomic challenges and social demands.

Keywords: real estate market, management model, sustainable development, European Union, digitalization, ESG, asset management, market regulation.

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