Melnyk A., PhD (Economics), Professor, Department of Business Economics and Tourism, Kyiv National University of Technology and Design, Kyiv, Ukraine

ORCID ID: 0000-0002-4051-3033
e-mail: alona_melnyk@ukr.net

Davydenko N., 5th year student, master, Kyiv National University of Technology and Design, Kyiv, Ukraine

ORCID ID: 0000-0003-4061-4050
e-mail: davydenko.n@ukr.net

The Role and Significance of Corporate Culture in the Activities of Domestic Enterprises

Annotation. Introduction. Corporate culture plays an important role in business environment. As the activities of the staff, their attitude towards each other influences the activity of the enterprise, managers should pay attention and introduce a corporate culture in order to increase company’s efficiency.

The phrase “corporate culture” firstly was used in the nineteenth century in military terminology by a German field marshal Moltke for relevant relationships in the official environment.  There are many definitions of the concept of “corporate culture”, but there is a certain difference in the interpretation of the concept with the change of years and the depth of its research.

Purpose. Modern business conditions require the introduction of corporate culture, so the leaders of domestic enterprises are increasingly seeking to apply foreign experience without exploring the differences between the Ukrainian market and foreign. Therefore, the purpose of the research is to study the role of corporate culture in domestic enterprises, as well as to identify the features of the formation of corporate culture in Ukrainian enterprises.

Results. As a result of the research, we were found that corporate culture as a tool of personnel management is used in only 55% of domestic enterprises. In our opinion, it is necessary to promote the introduction of corporate culture in domestic enterprises, taking into account the national mentality and social values, and for this it is necessary to develop clear tools of corporate culture, basic principles and principles, and algorithms for their implementation in enterprises. These issues need detailed consideration and will be considered by us in further research.

Conclusions. Summing up everything we can say that corporate culture is not only an instrument for managing the workforce of an organization. It forms an enterprise from the inside, influencing its image and profits. The presence of corporate culture in enterprises is a competitive advantage among others in the industry.

Keywords: corporate culture; competitive advantage; personnel management; labor resources; enterprise efficiency.

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