Natalia Trusova, Doctor of Economic Sciences, Professor, Professor of the Department of Finance, Accounting and Taxation, Dmytro Motornyi Tavria State Agrotechnological University, Zaporizhzhia, Ukraine

ORCID ID: 0000-0001-9773-4534
e-mail: trusova_natalya5@ukr.net

Alina Sakun, PhD in Economics, Associate Professor, Associate Professor of the Department of Entrepreneurship, Accounting and Finance, Kherson State agrarian and economics, Kherson, Ukraine

ORCID ID: 0000-0002-0910-4055
e-mail: agorg@ukr.net

Transformation of the Institutional Business Model of Agricultural Pro-duction with a Trajectory Towards a “Green” Economy

Abstract. Introduction. The development of the economic and environmental crisis in recent years, and especially during the period of martial law in Ukraine, shows the urgency of measures to transition the institutional business model of agricultural production to a “green” economy, as the only comprehensive basis for solving the problem of greening land use and energy security in rural areas.

Results. While studying the peculiarities of the introduction of land use in European coun-tries on the basis of the “green” economy, a synthesis of the methods of evaluation of agricultural land in Ukraine with the justification of the regulatory ecological and economic tools of the insti-tutional business model of agricultural production was carried out. It is proved that the paradigm of the institutional business model of agricultural production embodies an economic ecosystem with structural and logical components of the transformation process, which regulates the direc-tion of the trajectory of greening and the efficiency of the use of agricultural land during the tran-sition to the green economy. The conceptual provisions of the institutional business model of ag-ricultural production with a trajectory towards the “green” economy are substantiated, the value of the natural potential that generates resource and energy savings in rural areas is emphasized, and the risk of destruction of the economic ecosystem is warned. Regulatory ecological and economic factors are determined, which determine the direction of limiting the activity of agricultural pro-duction subjects, provided that the greening of agricultural lands is carried out.

Conclusions. The transition from the standard business model of agricultural production to innovative methods of “green” economy in Ukraine will mean the acceleration of development and economic growth of agricultural business entities, as well as the provision of guarantees of state support for the restoration and greening of agricultural lands in the economic ecosystem of regions, social responsibility of agricultural producers and local self-government bodies in rural areas for the implementation of green investments, formation of a new attitude of the rural popu-lation to the natural environment.

Keywords: transformation, institutional business model, agricultural production, green economy, agricultural land, rural areas.

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