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JEL Classification: D21; D40; D43; L11; L13. DOI: https://doi.org/10.31521/modecon.V49(2025)-21 Maksym Mashliakivskyi, Postgraduate student of the Department of Economic Theory, Faculty of Economics, National University of Kyiv-Mohyla Academy, Kyiv, Ukraine ORCID ID: 0000-0001-8064-9659 e-mail: m.mashliakivskyi@ukma.edu.ua   Directions for Improving Approaches to the Analysis and Optimization of Pricing in Dynamic Competitive Markets Abstract. Introduction. In today’s markets,Read more

JEL Classification: E62, H20, Н31. DOI: https://doi.org/10.31521/modecon.V49(2025)-20 Matviychuk Lesia, PhD (Economics), Associate Professor of the Department of Finance, Banking, Insurance and the stock market, Khmelnytskyi National University, Khmelnytskyi, Ukraine ORCID ID: 0000-0002-0974-2284 e-mail: matviichukl@khmnu.edu.ua Lopatovska Oksana, Lecturer at the Department of Finance, Accounting and Audit,Khmelnytskyi Cooperative Trade and Economic Institute, Khmelnytskyi, Ukraine ORCID ID: 0000-0002-9301-3833Read more

JEL Classification: G18,G39, E50,M49. DOI: https://doi.org/10.31521/modecon.V49(2025)-19 Manachynska Yuliia, PhD in Economics, Associate Professor of the Department of Finance, Accounting and Taxation, Chernivtsi Trade and Economic Institute of the State University of Trade and Economics, Chernivtsi, Ukraine ORCID ID: 0000-0001-9155-3417 e-mail: yu_manachynska@ukr.net   Currency Transactions in the Banking Management System and their Digital Accounting Features Abstract.Read more

JEL Classification: М11, М13, M31. DOI: https://doi.org/10.31521/modecon.V49(2025)-18 Viktoriia Makerska, PhD student of the Department of Marketing, Sumy State University, Sumy, Ukraine ORCID ID: 0000-0001-6628-8623 e-mail: v.makerska@kmm.sumdu.edu.ua   Problems of CRM Systems Implementing in Small and Medium-Sized Businesses Abstract. Introduction. In the context of globalization and constant changes, small and medium-sized businesses play an increasingly importantRead more

JEL Classification: M 11. DOI: https://doi.org/10.31521/modecon.V49(2025)-17 Kurepin Viacheslav, Candidate of Economic Sciences, docent, Associate Professor of the Department of Vocational Training Methodology Mykolaiv National Agrarian University, Mykolaiv, Ukraine ORCID ID: 0000-0003-4383-6177 e-mail: kypins@ukr.net Valeriia Ivanenko, student of higher education Faculty of Management, Mykolaiv National Agrarian University, Mykolaiv, Ukraine e-mail: valeria857@ukr.net   Interaction Between Local AuthoritiesRead more

JEL Classification:I31, O13, Q14, Q18 DOI: https://doi.org/10.31521/modecon.V49(2025)-04 Burkovska Alla, Ph. D (Economics), Associate Professor of the Department of Finance, Banking and Insurance, Mykolayiv National Agrarian University, Mykolayiv, Ukraine ORCID ID: 0000-0003-4158-1721 e-mail: burkovskaya@mnau.edu.ua Burkovska Anna, Ph. D (Economics), Associate Professor of the Department of Management and Marketing, Mykolayiv National Agrarian University, Mykolayiv, Ukraine ORCID ID:Read more

JEL Classification: H11; H19. DOI: https://doi.org/10.31521/modecon.V49(2025)-16 Kraus Nataliia, Dr. Sc. (Economics), Professor, Leading Researcher of Scientific and research part, Bohdan Khmelnytskyi National University of Cherkasy, Cherkasy, Ukraine ORCID ID: 0000-0001-8610-3980 e-mail: k2205n@ukr.net Kraus Kateryna, Cand. Sc. (Economics), Assosiate Professor, Senior Research Officer of Scientific and research part, Bohdan Khmelnytskyi National University of Cherkasy, Cherkasy, UkraineRead more

JEL Classification: L96, M21, O33. DOI: https://doi.org/10.31521/modecon.V49(2025)-15 Kotvytska Nataliia, Doctor of Economics, Associate Professor of the Department of  Economics, Finance and Accounting, Private Higher Education Institution «European University», Kyiv, Ukraine ORCID ID: 0000-0003-0864-1470 e-mail: nataliia.kotvytska@e-u.edu.ua Ovsiіenko Nataliia, Candidate of economic sciences, Associate Professor, Head of the Department of management and marketing, Private Higher Education InstitutionRead more

JEL Classification: F 35; M 40; M 41. DOI: https://doi.org/10.31521/modecon.V49(2025)-14 Kolisnyk O. P., PhD in Economics, Associate Professor, Associate Professor of the Department of Accounting and Auditing, State Tax University, Irpin, Ukraine ORCID ID: 0000-0003-1755-5638 e-mail: o.p.kolisnyk@dpu.edu.ua Kupriianova A. O., first (bachelor’s) degree student, Faculty of Taxation, Accounting and Audit, State Tax University, Irpin, UkraineRead more

JEL Classification: F35, F13, H84, O19, K33. DOI: https://doi.org/10.31521/modecon.V49(2025)-13 Ishchuk Yulia, Doctor of Philosophy, Associate Professor, Associate Professor of the Department of International Economic Relations, Vasyl’ Stus Donetsk National University, Vinnytsia, Ukraine ORCID ID: 0000-0002-4187-7816 e-mail: yu.ishuk@donnu.edu.ua Hryb Anna, student at 4th year of study, specialty 292 “International Economic Relations”, educational program “International Business. BusinessRead more