JEL Classification: L 19; L 69; М 13; М 31 Prokopenko N., Doctor of economics, Head of finance and banking department, European University, Kyiv, Ukraine Kovalenko O., Candidate of economic sciences, assistant professor of marketing Department, National Aviation University, Kyiv, Ukraine STRUCTURAL-FUNCTIONAL DIAGNOSTICS FOR THE DEVELOPMENT EFFICIENCY LEVEL AND IMPLEMENTATION OF MARKET INNOVATIONS IN THERead more