JEL Classification: M21; O31; L21. DOI: https://doi.org/10.31521/modecon.V54(2025)-20 Pietukhova Olha, Doctor of Economics, Professor, The Head of the Department of Marketing, National University of Food Technologies, Kyiv, Ukraine ORCID: 0000-0002-4020-6949 e-mail: ompetukhova@ukr.net Zakrevska Liudmyla, PhD (Economics), Associate Professor of the Department of Marketing, National University of Food Technologies, Kyiv, Ukraine ORCID: 0000-0002-6145-6613 e-mail: absolytkamilka@gmail.com BusinessRead more







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