JEL Classification: L81; M21; Q01 DOI: https://doi.org/10.31521/modecon.V52(2025)-02 Vysochyn Iryna, Doctor of Economics, Professor, Professor of the Department of Economics and Business Finance, State University of Trade and Economics, Kyiv, Ukraine ORCID ID: 0000-0002-1738-8553 e-mail: i.vysochyn@knute.edu.ua Integration of Business Model and Strategy as a Prerequisite for Ensuring Sustainable Competitiveness in Retail Trade Abstract. Introduction. TheRead more







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