JEL Classification: F20, F63, O57 DOI: https://doi.org/10.31521/modecon.V54(2025)-10 Zharova Liubov, Doctor of Economics, Assistant professor, professor of Kyiv-Mohyla School of Professional and Continuing Education of the National University “Kyiv-Mohyla Academy”, Ukraine, University of Economics and Humanities in Bielsko-Biala, Poland. ORCID: 0000-0002-3568-775X e-mail: l.zharova@ukma.edu.ua Khlobystov Ievgen, Doctor of Economics, Professor, Dean, National University “Kyiv-Mohyla Academy”, Ukraine ORCID:Read more







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