JEL Classification: M31; L10; L89. DOI: https://doi.org/10.31521/modecon.V32(2022)-03 Braiko М., Senior Lecturer of the Marketing, Entrepreneurship and Trade Department, Odesa National Technological University, Odesa, Ukraine ORCID ID: 0000-0002-1185-6539 e-mail: marina.g.braiko@gmail.com Holubonkova О., Candidate of Economical Sciences, Associate Professor of the Marketing, Entrepreneurship and Trade Department, Odesa National Technological University, Odesa, Ukraine ORCID ID: 0000-0001-9846-2948 e-mail: Lena.golubenkova@gmail.com Marketing ResearchRead more